Articles

How to Use Compelling Email Content to Drive Meaningful Conversations

August 12, 2016/in Activation, Reactivation, Retention /by Samuel J. Woods

Sending resources and content through email has been around since email itself. Reps and other sales facing members of the workforce have used content as a means of breaking the ice, adding value, and increasing rapport.

But can these resources be effective in getting prospects to engage in a conversation (either directly or through interaction within the email)?

Yes.

Sharp Cold Email Copywriting: High-Level Tips that Work for Every Email

May 12, 2016/in Acquisition /by Samuel J. Woods

Getting your cold email copywriting right is critical. Obvious, right?

Sure, the subject line is the first line of offense, but without compelling words that invoke a response—it’s just a good subject line.

The good news is that if they opened up, they are ready for the context of your email. If it’s appealing, useful and concise you have an opportunity. If not, it’s like running 90 meters of the 100-yard dash.

There are really no less than three “mini” conversions that take place in an email.

7 Cold B2B Subject Lines That Get Clicked by C-Level Executives

April 17, 2016/in Acquisition /by Samuel J. Woods

Make no mistake, proactively engaging someone you don’t know for the very first time regarding your business AND getting them to respond can be difficult.

Even if you think your cold b2b subject lines are exactly right…

…Only your recipients can be the true judges of that.

5 Ways to Increase Your B2B SaaS Revenue Today

February 11, 2016/in Revenue /by Samuel J. Woods

In its most basic form, there are three ways a B2B SaaS company can make more money:

Sometimes SaaS companies are so focused on creating and improving the product, they neglect marketing it and improving the sales funnel. Companies without a marketing, PR, or growth team especially neglect it.

How B2B Marketers Can Use Data For Really Understanding Buyers

January 5, 2016/in Growth Marketing Process /by Samuel J. Woods

Business is pretty simple when you break it all down: brands need people to buy their products or services.

If you mess that part up, chances are, you aren’t going to be in business for all that long.

So why does something so obvious end up being so difficult for many marketers?

Well, the truth is there are actually a couple of answers.

Keys To Effective B2B SaaS Customer Onboarding

December 3, 2015/in Retention, Revenue /by Samuel J. Woods

A client came to me and said, “I have thousands of users signing up for free trials, but none are purchasing!”

If some growth marketers say there is an art to customer acquisition, then there is an art to customer onboarding – it’s just as important.

Every SaaS company needs to have a strategy for customer onboarding, or they are going to experience a lot of early churn and a low free trial to paid conversion rate.

Let’s kick your churn rate to the curb.

When You Should Build A Growth Team – Part 2

December 2, 2015/in Growth Marketing Team /by Samuel J. Woods

Few growth hacking strategies will have as much impact on your marketing and sales as building a growth team will.

If you want to see exponential and predictable results from your marketing, you need to build a growth team.

Doing that successfully is more about timing and context than anything else.

Tempo and circumstance are mostly overlooked — but they are absolutely critical. Here’s why:

Too fast, and you’ll lack the systems to be able to fully capitalize on channel hacks.

Too slow, and you’ll miss the rising tide and trends that could’ve brought you exponential results.

When You Should Build A Growth Team – Part 1

December 1, 2015/in Growth Marketing Team /by Samuel J. Woods

Do you know what you’re doing with your growth marketing?

Do you know the “How” and “When” of implementing growth marketing strategies and tactics?

If your work revolves around increasing leads and sales, the question is not “If” you should use high-growth marketing, but a little bit about the “How” and ALL about the “When.”

Customer Acquisition for B2B SaaS and Software Companies 101

November 20, 2015/in Acquisition, Growth Marketing Process /by Samuel J. Woods

Customer acquisition is the first stage of your sales funnel and no matter how good the latter parts of your funnel are, if you’re not getting customers through it, you won’t have a SaaS company very long – no matter how great your product is either.

Buffer grew from 0 customers to 55k users and $150k in recurring revenue in ten months.

Zapier grew from 0 users to 600,000 users in three years.

And in two years, Slack grew from 0 teams to over 30,000 teams using Slack and valued at over $1 billion.

How did they do it?

21 B2B SaaS Customer Retention Strategies

November 3, 2015/in Growth Marketing Team, Retention /by Samuel J. Woods

It doesn’t matter how amazing your B2B SaaS product is, if you can’t get customers to stay. Keep them with customer retention strategies.

While gaining new customers is important, the most successful SaaS brands have mastered the art of both acquisition and retention, to great results.

So why does it matter, you might be asking? If you replace lost customers with brand new customers every month, you’re set, right?

Wrong.