Any CMO/VP Marketing worth their salary knows that what worked even a decade ago does not work now.
With the advent of new technology, social media, and savvy buyers, marketing teams have to be able to grow and adapt in ways they have never been challenged before.
This is why many CMOs/VP Marketing are looking to grow inside sales and marketing teams for their brands. These teams are being specifically developed to help brands not only hone their target market and buyer personas, but also understand buyer motivations to ultimately increase revenue.
You can call this (and we do) your “growth team”, too.