Developing Your Outbound B2B Lead Management Process

Having a deep understanding of your sales and marketing funnel is going to help you build the foundation of your marketing plan.

Since your outbound lead generation team is focused on targeting the potential customers you’ve already identified, these brands should enter the funnel at the same stage each time.

This is different from brands who don’t have B2B lead management process or teams, and might find prospective customers entering the sales and marketing funnel at various points during the process.

Read more