Video Series: Cold Emails for Qualified Lead Generation and Closing Sales Opportunities

Your ideal customer receives at least 27+ unsolicited cold emails (and phone calls) every day.

How do you make sure he reads your email – and respond?

Your outbound prospecting and lead generation are likely leaving opportunities on the table simply because your emails are not good enough.

They’re too focused on your products, services, and company – not about the problems or pains your customers need help with.

They’re asking for “a quick 10-15 minute phone call” too soon, without having established rapport or provided value.

Their timing and pace are not optimized, with the right message at the right time.

What should you do instead?

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Growth Hacking the Psychology of SaaS Lead Nurturing

I’ll admit it, SaaS lead nurturing often times gets reduced to the experiments…

Sending several emails to find out which copy works best, changing the color of your opt in to see if it increases sign ups, running a few ads, etc.

…When it really should focus on the psychology of lead nurturing – and figuring out how to “growth hack” it all.

Those things are fun and it’s truly exciting to see the numbers skyrocket based on those little tweaks.

But they are only part of the process.

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Fives Stages of Awareness (Find Out Where Your Leads Are in the Buying Cycle)

Fives Stages of Awareness (Find Out Where Your Leads Are in the Buying Cycle)

“It’s all about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” — Anna Wintour

How true is that quote, especially in the world of B2B sales?

Timing is an integral part of so many things in the world.

A joke told with poor timing isn’t funny, a lesson taught at the wrong time won’t be learned, and a pitch made at the wrong stage of the buying cycle won’t get closed.

It can be hard to gauge whether a lead is ready for the next stage of contact and content, but the better we reps are at tuning in; the more sales we make.

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Cold Emails and Subject Lines: What Works (According to Hard Data)

Cold Emails and Subject Lines: What Works (According to Hard Data)

Most studies are conducted over a limited period of time with a relatively small number of test cases. Usually, we are forced to go off of data from a few hundred or few thousand different sources. The data derived is usually pretty accurate, but more would be nice.

Usually, we are forced to go off of data from a few hundred or few thousand different sources. The data derived is usually pretty accurate, but more would be nice.

The data derived is usually pretty accurate, but more would be nice.

How about 24 billion (with a B) different tests?

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Sharp Cold Email Copywriting: High-Level Tips that Work for Every Email

Sharp Cold Email Copywriting: High-Level Tips that Work for Every Email

Getting your cold email copywriting right is critical. Obvious, right?

Sure, the subject line is the first line of offense, but without compelling words that invoke a response—it’s just a good subject line.

The good news is that if they opened up, they are ready for the context of your email. If it’s appealing, useful and concise you have an opportunity. If not, it’s like running 90 meters of the 100-yard dash.

There are really no less than three “mini” conversions that take place in an email.

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7 Cold B2B Subject Lines That Get Clicked by C-Level Executives

7 Cold B2B Subject Lines That Get Clicked by C-Level Executives

Make no mistake, proactively engaging someone you don’t know for the very first time regarding your business AND getting them to respond can be difficult.

Even if you think your cold b2b subject lines are exactly right…

…Only your recipients can be the true judges of that.

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Customer Acquisition for B2B SaaS and Software Companies 101

Customer acquisition is the first stage of your sales funnel and no matter how good the latter parts of your funnel are, if you’re not getting customers through it, you won’t have a SaaS company very long – no matter how great your product is either.

Buffer grew from 0 customers to 55k users and $150k in recurring revenue in ten months.

Zapier grew from 0 users to 600,000 users in three years.

And in two years, Slack grew from 0 teams to over 30,000 teams using Slack and valued at over $1 billion.

How did they do it?

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How to Execute Outbound B2B Lead Generation Effectively

Alright, you’ve got the team hired, the systems set up, the training complete, the goals set, now comes the most difficult part, keeping your lead generation team on task and productive every day.

No matter how your team is set up and what department it lives in, it’s incredibly important to have a lead generation team that is willing to put in the effort make adjustments to be successful.

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Leverage the Right Tools for Outbound B2B Lead Generation

Technology is part of our life today. But, that doesn’t mean it’s not there to solve all our problems. Especially not magically conjuring up successful outbound B2B lead generation.

Too many businesses end up failing when it comes to that concept, they continue to use tools, technology, and automation even if they aren’t delivering the desired results quickly.

Instead, it’s better to focus on how tools can augment the business and its processes. When that happens, brands can start seeing much more efficiency and success.

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Are You Ready to Build an Outbound B2B Lead Generation Team?

For most VP Marketing/CMO’s, one of your biggest challenge is lead generationand developing an outbound B2B lead generation team.

Generally, lead generation is defined as:

When the sales or marketing team will reach out to specific targeted prospective buyers, let them know about your product or service and try to interest them in discussing it more (with buying in mind).

In reality, there are two main functions that go into lead generation.

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