Customer acquisition is the first stage of your sales funnel and no matter how good the latter parts of your funnel are, if you’re not getting customers through it, you won’t have a SaaS company very long – no matter how great your product is either.
Buffer grew from 0 customers to 55k users and $150k in recurring revenue in ten months.
Zapier grew from 0 users to 600,000 users in three years.
And in two years, Slack grew from 0 teams to over 30,000 teams using Slack and valued at over $1 billion.
How did they do it?