A client came to me and said, “I have thousands of users signing up for free trials, but none are purchasing!”
If some growth marketers say there is an art to customer acquisition, then there is an art to customer onboarding – it’s just as important.
Every SaaS company needs to have a strategy for customer onboarding, or they are going to experience a lot of early churn and a low free trial to paid conversion rate.
Let’s kick your churn rate to the curb.
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