Acquiring leads and sales is the lifeline of any business. And AI for growth marketing can help you scale faster than anything else you’ve tried.
If you have great products or services, but your customers don’t know about them, there won’t be much point in offering those products or services at all.
In order to market your company effectively and boost sales, you need to understand what your audience wants and how they think.
This is where AI comes into play:
AI marketing tools can help you improve your marketing campaigns and provide more targeted offers to customers based on their preferences and habits.
Let’s look at how you can use AI for growth marketing.
The Impact of Artificial Intelligence on a Business Level
From a business and growth marketing perspective, using AI technology is a competitive advantage for today’s digital marketers.
Why? Because AI marketing tools can help you analyze customer data and predict trends of the future.
It can help you make better decisions by using historical data, trends, patterns, and probability to recommend the best course of action for a particular situation.
As a growth marketing specialist, AI-powered tools can help you organize your business processes so that they are more efficient and effective.
This is especially useful when it comes to automating repetitive tasks, such as scheduling meetings or finding resources for projects quickly and easily, without having to search through multiple systems or applications individually by yourself!
What Is Growth Marketing?
To better understand the impact artificial intelligence can have exclusively on your growth marketing, there is a question we need to answer first: “What is growth marketing?”.
Growth marketing, also known as growth hacking, expands on the conventional marketing approach and is transforming digital marketing as we know it. It consists of including A/B testing in your marketing operations, creating data-driven email marketing campaigns, SEO optimization, and technical analysis of every part of a user’s experience. These strategies’ real-time insights are immediately adopted to generate robust and sustained business growth.
How to Use Growth Marketing AI in Your Marketing Strategy
AI marketing tools can be implemented in numerous areas of your marketing space. In the following chapter, we will discover how you can use machine learning and natural language processing to your advantage.
Our customers are changing, and what they want from a brand is different from it used to be. AI can help us understand how our customers interact with us across channels and devices, which in turn allows us to better anticipate their needs and deliver an optimal customer experience at the right moment.
How can growth marketing AI improve the customer journey? It can help you as a growth marketer:
- Find the right audience for your business. With the right data and analysis, you can find out what audiences are most likely to buy from you and when. AI analytics offer you sufficient insights to perform targeted marketing.
- Build a better sales funnel. If you know who our ideal customer is, you can use AI to build out their journey from being just an anonymous visitor on your website all the way through to becoming active customers and promoters of your brand.
Create more personalized offers that resonate with people’s needs, wants, and desires in real-time—so they’re more likely to convert into paying customers.
Marketing personalization means less wasted time for everyone involved. You don’t have to waste time sorting through irrelevant offers; people don’t have to waste time reading irrelevant offers; businesses don’t have to waste money sending out irrelevant offers; everyone wins!
Customer Relationship Management
Building on the point about the customer experience, AI growth marketing can help you take a step forward and shape your buyer’s journey through a customer relationship management system.
AI is transforming our interactions with customers, as human intelligence is now replaced by AI-powered virtual assistants and chatbot technology. This type of marketing automation is both resource-efficient and time-efficient, as customer relationship management can now be provided 24/7.
When talking about growth marketing AI, there’s no way we could not include digital marketing. The future of digital marketing implies leveraging AI and predictive analytics to achieve better campaign performance.
Implementing an AI marketing tool in your digital strategy can:
- Make your ads more relevant to individual users by better understanding their interests and demographic information
- Increase the effectiveness of your ads by making them more effective at reaching actual customers
- Improve campaign performance across channels by optimizing bids and ad delivery options
- Reduce wasted spending because you’re only paying for ads that are shown to real people who are interested in buying things from you
Are You Ready to Grow Your Business with an AI Marketing Strategy?
We hope this post has given you a better understanding of the value of AI for business growth. It’s an exciting technology with a huge potential for every growth marketing specialist, so we encourage you to keep learning about it and stay on top of new developments as they happen!