When You Should Build A Growth Team – Part 2

Few teams will have as much impact on your marketing as sales as a Growth Team will.

If you want to see exponential and predictable results from your marketing, you need one.

Getting that is more about timing and context than anything else.

For that, your team will make it or break it.

So, how and when do you build one?

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When You Should Build A Growth Team – Part 1

Do you know what you’re doing with your marketing?

Do you know the “How” and “When” of implementing growth marketing strategies and tactics?

If your work revolves around increasing leads and sales, the struggle is not about “If” you should use high-growth marketing, but more about “When” you should.

For many, the challenge facing anyone responsible for achieving growth via marketing is understanding where you are right this moment – and acting accordingly.

As a CMO, VP of Marketing, or anyone in Marketing, it’s not a question of “If” or “How” anymore, it’s a question of “When”.

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21 B2B SaaS Customer Retention Strategies

It doesn’t matter how amazing your B2B SaaS product is, if you can’t get customers to stay. Keep them with customer retention strategies.

While gaining new customers is important, the most successful SaaS brands have mastered the art of both acquisition and retention, to great results.

So why does it matter, you might be asking? If you replace lost customers with brand new customers every month, you’re set, right?

Wrong.

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12 Tips on Building a Successful B2B Inside Sales Team (a Growth Team)

Any CMO/VP Marketing worth their salary knows that what worked even a decade ago does not work now.

With the advent of new technology, social media, and savvy buyers, marketing teams have to be able to grow and adapt in ways they have never been challenged before.

This is why many CMOs/VP Marketing are looking to grow inside sales and marketing teams for their brands. These teams are being specifically developed to help brands not only hone their target market and buyer personas, but also understand buyer motivations to ultimately increase revenue.

You can call this (and we do) your “growth team”, too.

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How To Build an Outbound B2B Lead Generation Team

So, you’re ready to start building an outbound B2B lead generation team?

Great. Now here comes the hard part.

In order to find, hire, and implement the right team, you need to look at things like sales funnel activity, revenue goals, and timing.

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Are You Ready to Build an Outbound B2B Lead Generation Team?

For most VP Marketing/CMO’s, one of your biggest challenge is lead generationand developing an outbound B2B lead generation team.

Generally, lead generation is defined as:

When the sales or marketing team will reach out to specific targeted prospective buyers, let them know about your product or service and try to interest them in discussing it more (with buying in mind).

In reality, there are two main functions that go into lead generation.

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Starting Your Perfect Growth Hacking Team (An Introduction)

Starting Your Perfect Growth Marketing Team (An Introduction)

How do you develop a new growth marketing team?

Or turn your existing team into more “growth focused”?

I’m not a huge fan of the “growth hacker” label at all, but have made peace with its existence and usage (I prefer just “growth marketing”).

Anyway, in the age when a Growth Hacker is seen as the final frontier of marketing, with a serious case of the Hero Complex, “Full-Stack” and “T-Shaped Marketer” is what everyone is aiming for…

…What’s often overlooked is that the 1 person “growth hacker” can only do so much alone – there’s a limit to capacity that is, so far, ignored.

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B2B SaaS, Software, Tech: Preparing Your Team For Growth – Part 2

Here’s why you need a dedicated SaaS growth team:

You’re not going to win the “marketing lottery” with a campaign that generates hockey-stick growth.

You will probably never go “viral” or be a YouTube sensation.

The days of global vitality is largely over, as channels are becoming more fragmented and niche, while simultaneously disappearing.

For a B2C company, you don’t want to go viral anyway – you want bursts of growth that gives you momentum and vitality does not.

For a B2B company, your target market is not big enough – and that’s a good thing.

But you can, actually, achieve “hockey stick” growth.

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B2B SaaS, Software, Tech: Preparing Your Team For Growth – Part 1

If you’re a B2B software/tech company, how do you go from traction to scale?

That’s a big question that can’t be answered in one, single blog post, but the start of a solution comes down to:

  • Your existing team and structure.
  • Your existing systems and processes for attraction, acquisition, retention, and growth.
  • Your marketing and sales vision, and how your team is formed to execute on that vision.

There are a few more points that I’ll leave for now, but that’s where you need to begin.

Now, whether your team consists of 1 or 10, and anything in-between, before you start publishing lead magnets (whitepapers), populate your site with landing pages, and push PPC in classic omni-channel flair…

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