AI marketing is quickly becoming the next big leap in online marketing.
From Google search engines to email spam filters, AI systems have changed the way we interact with the world on a daily basis.
But what about online marketing? Is it possible to use AI tools to improve your digital marketing efforts?
The answer is: yes.
AI-powered tools can help you improve your ROI, save time and money, target customers more accurately with relevant ads, and even automate some parts of your campaigns.
With all these benefits at stake, it’s time to learn more about AI marketing.
What Is AI Marketing?
AI marketing is a marketing practice in which artificial intelligence (AI) technologies are used to simplify, automate, and optimize marketing tasks and processes.
AI is continuously learning from the data it takes in and does not require human input to make improvements. As a result, AI maintains its accuracy as time goes on, making it the go-to option for marketing leaders.
In the case of AI-powered campaigns, this means you can be confident that your messaging will perfectly match your audience’s interests at every stage of the buyer’s journey—and you’ll spend less time on your campaigns because they’re automated!
Why Should You Use AI in Your Marketing Strategy?
Implementing artificial intelligence in your customer solutions can transform marketing and leverage customer centricity. As AI in marketing is used by some of the most prominent global brands, it comes as no surprise that these techniques come with numerous advantages:
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It Makes Things Easier and Faster
AI for marketers is also known for making things easier and faster, which can be a huge time-saver.
For example, AI marketing tools can help you save on labor costs by automating tasks that would otherwise require human effort. You can also use AI tools to streamline your SEO efforts and create content faster than ever before—saving you the time you’d otherwise spend looking for sources, researching keywords, writing blog posts, and so on.
Even if you don’t have a ton of resources at your disposal right now, this won’t be an issue when it comes to using AI marketing tools. They are designed to scale with your business’ needs over time by improving their performance through ongoing learning processes like machine learning or deep learning algorithms.
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It Helps You Target Customers More Accurately
AI for marketing is also a great tool to target customers more accurately, which in turn, can help you achieve your long-term goals faster and with less effort.
In addition to helping you reach the right audience, AI can also help save money on marketing campaigns and increase your engagement.
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It Can Help You Get Better ROI
If used correctly, in the end, utilizing AI for marketing will help you get a better ROI.
By using AI for marketers tools to understand your customers, make better decisions, and automate some tasks, you’ll be able to increase sales and decrease costs.
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It Saves Money
AI for marketing can help you save money in many ways. In fact, the tools can have a positive impact on your entire marketing budget.
AI marketing tools are great at cutting down on costs related to customer service. A recent study found that a large retailer was able to reduce the time it takes to respond to customer inquiries by 70% by using an artificial intelligence chatbot.
Understanding AI Marketing Solutions: How to Use AI Marketing Tools
Now that we know what are the advantages of integrating artificial intelligence and machine learning into your marketing strategies, it is important to take a closer look at the exact activities that can be optimized with the help of AI.
Here are several possible ways to integrate AI in marketing campaigns:
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AI Copywriting
AI copywriting is copywriting generated by a machine using natural language processing models, and such tools are being more and more used by large marketing teams.
AI copywriters can generate copy in a couple of seconds, which means, they will save you hours of writing time, whether you are an organization or a freelance writer.
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AI Email Marketing
AI digital marketing also includes AI email marketing. Regardless of the complexity of the platform an organization uses to send emails, nowadays, we have the potential of relying on machine learning and deep learning.
The idea is to send tailored emails to potential customers, allowing for a more human-like connection. AI email marketing enables companies to grow their customer support operations at a lower cost. In fact, companies may utilize AI marketing tools to decrease the likelihood of their emails to be classified as spam.
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AI Advertising
When we talk about AI advertising, we are focusing on cognitive advertising.
AI for marketers drives cognitive advertising, which comprises computer algorithms that evaluate data and automatically improve experiences.
For AI advertising, AI and machine learning devices can assess new information based on relevant prior customer data. This then influences decisions based on what has worked and what has not in the past.
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AI Social Media Marketing
The influence of artificial intelligence on social media management is likely the most visible and immediate. Most businesses now have a presence on various social media platforms. This does two things: it broadens the company’s reach to its target audience, and it complicates the social media management process.
AI marketing automation has shown to be a trustworthy aid when it comes to scheduling and delivering social media material. There are several sophisticated solutions available such as WordStream, Hootsuite, or SocialBakers, that assess post interaction, collect useful data from client comments, and provide strategic post recommendations.
Will You Implement AI in Your Marketing Strategies?
Now that you know more about the benefits of an AI marketing strategy, and you have concrete tips to automate activities, there is one more question to ask: will you implement AI in your digital marketing campaigns?
If so, which marketing function will you choose to automate with the help of deep learning?
