I’ll admit it, SaaS lead nurturing often times gets reduced to the experiments…
Sending several emails to find out which copy works best, changing the color of your opt in to see if it increases sign ups, running a few ads, etc.
…When it really should focus on the psychology of lead nurturing – and figuring out how to “growth hack” it all.
Those things are fun and it’s truly exciting to see the numbers skyrocket based on those little tweaks.
But they are only part of the process.
…